Purple yam jam, also known as ube halaya or ube jam, is a popular Filipino dessert made from purple yam called ube. It is a vibrant purple-colored sweet spread or paste that is commonly used as a filling for various Filipino pastries, cakes, and desserts. Ube is a root crop native to the Philippines and is known for its distinct purple color and mildly sweet flavor.
It’s a straightforward recipe, but I labeled it’s difficulty as “hard” because purple yam jam requires a lot of mixing. Don’t plan on going to the gym before you attempt to make this recipe, because you’re going to get an arm workout in.
Mashed ube is cooked with evaporated milk, condensed milk, vanilla extract, and brown sugar over low heat, requiring continuous stirring until the mixture thickens and becomes sticky. This cooking process can take some time as the mixture needs to be reduced to a thick, paste-like consistency. Be patient. Rushing this process will only worsen the final product.
Once the desired consistency is achieved, allow the purple yam jam to cool and set further. It can be served chilled, at room temperature, or even slightly warm. It has a creamy and smooth texture with a delightful sweet taste and a subtle earthy flavor from the ube. The vibrant purple color adds to its visual appeal, enhancing the overall experience.
What is a purple yam (ube)?
A purple yam, scientifically known as Dioscorea alata, is a root vegetable that is native to Southeast Asia and is particularly popular in the Philippines. It is commonly referred to as “ube” in the Philippines, which is derived from the Filipino word for purple.
The purple yam has a distinctive vibrant purple or lavender color, both on the outside and inside, which sets it apart from other yam varieties. The flesh of the purple yam is starchy and dense, with a mildly sweet flavor and a nutty undertone.
Outside of the Philippines, purple yams have gained popularity in recent years as an exotic ingredient and are being used creatively in a range of culinary applications. This post is proof. They are often used in fusion desserts, such as ube-flavored doughnuts, pancakes, or even in ice cream flavors.